PROMOTION PERIOD: The Sweepstakes begins on April 1, 2011 at 12:00 a.m. Pacific Standard Time ("PST") and ends upon the earlier of May 2, 2011 at 11:59 p.m. PST or when the Website (Facebook) reaches eight hundred and twenty-five thousand (825,000) “Likes” (the "Promotion Period"). Sponsor’s designated Website administrator’s computer is the official time-keeping device for the Sweepstakes. Winners will be selected and notified on or about May 3, 2011. 


TO ENTER:  During the Promotion Period, visit www.facebook.com/butterfinger (the Facebook "application"), “Like” the Butterfinger Facebook page and  follow the online instructions to enter the sweepstakes which includes granting permission for the application to access your basic Facebook information.  As part of the entry process, entrants will be required to indicate that they have read, accept, and agree to be bound by these Official Rules.  Each participant may enter one (1) time during the Promotion Period.  When you enter, you are entering for a chance to win any of the eligible upcoming prizes. Entries that are not chosen as winners will rollover into the next milestone drawing. Multiple entrants are not permitted to share the same email address. All entrants must have a valid e-mail address to enter the sweepstakes. Each person may only use one (1) valid e-mail address to participate in this sweepstakes, and such valid e-mail address may only be used by one person regardless of whether the valid e-mail address is shared by two or more people. Any participant who uses more than one (1) e-mail address to enter this sweepstakes may be disqualified and any prizes won may be forfeited subject to Sponsor’s sole discretion. In the event of a dispute as to any registrant or prize winner, the authorized account holder of the email address used to register will be deemed to be the registrant or prize winner.  The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Each potential winner may be required to show proof of being the authorized account holder. Any attempt by any entrant to obtain more than the stated number of entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's entries and that entrant may be disqualified.  Use of any automated, robotic, repetitive, programmed or similar entry methods or agents to participate is prohibited and will result in disqualification. Entries are only valid by registering through the application. Entries received through any other mechanism such as through the wall or call center are void. All entries submitted become the sole property of Sponsor and will not be returned. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to Sponsor and not to Facebook. The information you provide will only be in accordance with Sponsor’s privacy policy. 


PRIZES/ODDS: Depending upon Fan Milestone(s) reached, a potential prize winner will receive the prize associated with that particular Fan Milestone(s) as set forth in the chart below.  Total ARV of all prizes: $2,838.12.  Odds of winning a prize depend on the number of eligible entries received during the Promotion Period. Gift card is subject to federal, state and local laws and terms and conditions of the issuer. No cash substitutions for prizes will be permitted and prizes are non-refundable and non-transferable, except at sole discretion of Sponsor. Sponsor reserves the right to substitute a prize for one of equal or greater value if the designated prize should become unavailable for any reason. Winners are responsible for all taxes and fees associated with prize receipt and/or use. Limit: One (1) prize per person. Prizes consist of only the items specifically listed as part of the prize. In the event that an insufficient number of eligible entries are received to reach 743,000 “Likes”, Sponsor will randomly select from the pool of eligible entries and award one (1) entrant with a 6 month supply of Butterfinger bars on or about 5/3/11. Sponsor is not obligated to award remaining prizes and no additional random drawings will take place. If there is a winner of the Sony – Google 40” TV, he/she will receive a Form 1099 from the Sponsor for $999.99.


Fan Milestone (measured in Facebook "Likes")



Number of Prizes


6 month supply of Butterfinger

(awarded in the form of one hundred and eighty (180) coupons each good for a FREE 2.1 oz BUTTERFINGER bar)




Skull Candy Pro Throwback headphones (orange)




iPod Touch 8GB




Flip Camera Ultra HD 4GB




$250 Best Buy gift card




Xbox 360 250GB Console with Kinect




iPad with Wi-Fi 1GB




Sony - Google 40" TV





WINNERS SELECTION: Potential Winners will be selected in a random drawing from all eligible registrants.  Drawings will be conducted on or about one (1) day after a Fan Milestone has been met. Non-winning entries will be carried over into subsequent Promotion Period Drawings.  Limit one (1) prize per registered user, person and/or email address throughout the Promotion.  All winners are subject to verification of eligibility and compliance with these Official Rules. The potential winners (their parents/legal guardians if residents of a jurisdiction that deems them to be minors) will be notified by email to the email address provided in the registration form. Potential winners (their parents/legal guardians if residents of a jurisdiction that deems them to be minors) will be asked to provide a valid mailing address within five (5) calendar days of the date of notice or attempted notice is sent. No PO Boxes will be accepted. If a potential winner (his/her parent/legal guardian if a resident of a jurisdiction that deems him/her to be a minor) cannot be contacted, or fails to provide a valid mailing address within the time indicated on the email, potential winner forfeits the prize. Potential winners (their parents/legal guardians if residents of a jurisdiction that deems them to be minors) of the Xbox 360 250GB Console with Kinect, iPad with Wi-Fi 1GB and Sony - Google 40" TV will be required to sign and return to Sponsor, within five (5) calendar days of the date of notice or attempted notice is sent, an Affidavit of Eligibility, Liability & Publicity Release in order to claim his/her prize. If a potential winner cannot be contacted, or fails to sign and return the Affidavit of Eligibility, Liability & Publicity Release within the required time period, potential winner forfeits prize. Potential winners must continue to comply with all terms and conditions of these Official Rules and winning is contingent upon fulfilling all requirements. In the event that a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner by random drawing from among all remaining eligible entries. Only three (3) alternate drawings will be held after which the prize will remain un-awarded.


By submitting an entry, entrant accepts and agrees to these Official Rules and the decisions of the judges, which shall be final.  By submitting an entry, a winner (his/her parent/legal guardian if a resident of a jurisdiction that deems him/her to be a minor) agrees to allow use of his or her name and/or photograph/profile image for advertising this or similar promotions (including internet posting) without compensation or notice, in any and all media, unless prohibited by law. 


ELIGIBILITY: Promotion open to legal residents of the 50 U.S. states and the District of Columbia, 18 years of age or older and have “Liked” the Butterfinger Facebook page, except employees of, family members of (parents, children, siblings, and spouses), and/or persons living in the same household as employees (whether related or not) of Nestlé USA Inc, and its affiliates, subsidiaries, promotion and advertising agencies. Nestlé USA Inc., and Facebook Inc., and their affiliated companies, representatives, agents or employees are not responsible for, and shall be indemnified by the prize winner against, any claims, injuries, losses or damages of any kind resulting from acceptance, use, misuse, possession, or loss of the prize or participation in this Promotion. This Promotion is subject to all federal, state and local laws. Void where prohibited or restricted by law.



OTHER CONDITIONS: Sponsor not responsible for entry submissions or other documentation received after the deadline, incomplete information, lost/delayed data transmissions, omissions, interruptions, defects, incomplete transmission defaults or faulty network connections, telephone, computer server/system/software failure of any kind, and/or delayed garbled or corrupted data or human error. By participating in the sweepstakes, you agree and acknowledge to be bound by these Official Rules and the decisions of the judges; to waive any rights to claim ambiguity with these Official Rules. No mass or mechanically reproduced entries will be accepted. Any attempts by an individual to access the promotion or Web site via a bot script or other brute-force attack will result in that e-mail address or IP address becoming ineligible. Sponsor reserves the right to suspend/terminate (in whole or part) this promotion without notice if, in Sponsor’s sole discretion, the promotion becomes infected or corrupted, or the administration, security, fairness, integrity or proper play of the promotion is compromised. Sponsor reserves the right at its sole discretion to disqualify any individual it finds to be tampering with the entry process or the operation of the promotion or Web site, to be acting in violation of the Official Rules or any laws, or to be attempting to undermine the legitimate operation of the promotion by cheating, hacking, deception, misappropriation, infringement or any other unfair playing practices/poor sportsmanship, or intending to annoy, abuse, threaten or harass any other entrants/players or Sponsor representatives. Any sweepstakes play will be automatically void if it is determined to be mass or mechanically reproduced, altered or tampered with in any way.  ANY ATTEMPT TO DELIBERATELY DAMAGE THE WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND WILL RESULT IN DISQUALIFICATION FROM PARTICIPATION IN THE GAME. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY FEES) TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.


FACEBOOK NOTICE: This Promotion is in no way sponsored, endorsed, administered by or associated with Facebook. You understand that you are providing information to Nestlé USA, Inc., and not to Facebook. The information you provide will only be used in a manner consistent with the Nestlé USA privacy policy, available at.www.butterfinger.com/Privacy.aspx. Any questions, comments or complaints regarding this Promotion must be addressed to Nestlé USA and not to Facebook. 


WINNER’S LIST: For a list of the winners visit www.facebook.com/butterfinger.com between 6/15/11and 7/15/11, 12pm PST.


Sponsored by Nestlé USA, Glendale, CA 91203.


Unless otherwise noted, all trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland or are used with permission.


Apple, Skull Candy, Cisco Systems Inc, Best Buy, Microsoft, and Sony do not sponsor or endorse of this promotion.